[vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1507142482775{margin-bottom: 8px !important;}”]PERSONA CONSUMER<\/b>
\nUral Vision Gallery, Yekaterinburg, 2016<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][rev_slider_vc alias=”persona”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1505687961950{margin-top: 0px !important;}”]The word \u00abpersonality\u00bb comes from the Latin word \u00abpersona\u00bb, formed from the Greek \u03c0\u03c1\u00f3\u03c3\u03c9\u03c0\u03bf\u03bd – \u00abmask\u00bb. Today it is well known that the cult of death masks was widespread in ancient Greece and Etruria, and masks were used in Greek theater. Anyone could become a \u00abperson\u00bb only wearing a mask and embodying a certain image. Today in the context of globalization, our image is built only on the basis of what we consume.
\nI went in the opposite direction and created masks of my personality. I took the casts of my face using plastic bags as material, which are the most popular package and the invariable attribute of commodity-money relations. These masks are very light and amorphous, but they are durable and can survive for hundreds of years, even without the museum\u2019s storage.
\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1507142482775{margin-bottom: 8px !important;}”]PERSONA CONSUMER Ural Vision Gallery, Yekaterinburg, 2016 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][rev_slider_vc alias=”persona”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1505687961950{margin-top: 0px !important;}”]The word \u00abpersonality\u00bb comes from the Latin word \u00abpersona\u00bb, formed from the Greek \u03c0\u03c1\u00f3\u03c3\u03c9\u03c0\u03bf\u03bd – \u00abmask\u00bb. Today it is well known that the cult of death masks was widespread in ancient Greece and Etruria, and masks were used in Greek theater. Anyone could become a…<\/p>\n","protected":false},"author":1,"featured_media":228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[5],"_links":{"self":[{"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/posts\/34"}],"collection":[{"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":12,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":2851,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/posts\/34\/revisions\/2851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/media\/228"}],"wp:attachment":[{"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abikh.art\/en\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}