FLOW
Moscow, 2018
Until recently it seemed that technological progress that gave us the Internet and mobile communications would simplify life, free a lot of time, and create a completely different new reality. But it has dictated its own rules for this world. We have to be on-line constantly, to exchange instant messages, to consume continuously, to record and transmit information, to keep a history of all visited places to prove that our life is not boring. This world is accelerating to super speeds, and our consciousness does not have time to process what it was seeing. Large discourses are replaced by a continuous fragmented stream of information that is crushed and simplified to the image of a meme. Quantity has taken the place of not only quality but also of substance.
The project is a series of images made in the lenticular printing technique, that captures the animated social media feeds at a slow shutter speed. This is what we see constantly scrolling our feeds. All the information turns into a continuous mix of different words and images. This combination is not about something specific, it becomes an abstraction.
