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THE ILLUSION OF ENDLESS APPROVAL

ILLUSION OF ENDLESS APPROVAL
Wall painting, augmented reality application
Street art festival «Chilim», Astrakhan, 2018

Gradually we are becoming more and more immersed into the virtual world, working in it, creating intangible goods and services, chatting, meeting and breaking up. And the main measure of success in this world is the number of likes. “Likes” are converted to real money and goods, self-esteem as well as the importance of world events depend on the number of “likes”. “Likes” is the main symbol of the beginning of the 21st century. Public approval and the thirst for popularity became the main obsession of our time. But everyone can’t like you.
The work consists of the wall painting and augmented reality application «where you AR». The likes are continuously moving over the surface of a Mobius strip, and gradually becoming “dislikes”.

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Programming: Philipp Guzeev